The world as it should be

As reported in the 12/21 NYT, a Canadian ad agency may have come up with a money-saver for newspapers: use the newspapers you are no longer selling to readers as insulation in jackets. The ad agency is doing just that and, to their credit, they gave away 3,000 to homeless people in the area.

When I was a tyro reporter for the now moribund Long Beach Independent (now Press-Telegram [the Indy was the morning paper and the P-T the afternoon]), I often had to ride my motorcycle along Pacific Coast Highway to Huntington Beach and trust me, it was cold at 1 a.m. in the winter, even in Southern California.

I would start each trip by stuffing six inches of day-old papers up my jacket to help fight the cold. I can attest to the fact that newspapers make good insulation.

Personally, I believe that better designed newspapers make for better insulation….

—

Can we help make your paper better looking, whether it becomes insulation or not?!?  

This entry was posted on Monday, December 22nd, 2008 at 8:26 pm and is filed under Future of newspapers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.